Postscript SMS, a leading provider of text message marketing solutions for e-commerce businesses, has announced that it has raised $35 million in a Series B funding round led by Greylock. The funding will be used to accelerate the company’s growth and expand its product offerings.
Founded in 2018, Postscript SMS has quickly become a go-to solution for e-commerce businesses looking to engage with their customers through text messaging. The platform allows businesses to send targeted messages to their customers, such as abandoned cart reminders, order updates, and promotional offers.
With the rise of mobile commerce, text message marketing has become an increasingly important channel for e-commerce businesses. According to a recent study, 75% of consumers prefer to receive promotional offers via text message rather than email.
The Benefits of Text Message Marketing
Text message marketing offers several benefits for e-commerce businesses. First and foremost, it is a highly effective way to reach customers. Text messages have an open rate of 98%, compared to just 20% for email. This means that businesses can be confident that their messages are being seen by their customers.
In addition, text message marketing is a highly targeted form of marketing. Businesses can segment their customer lists based on factors such as purchase history and browsing behavior, allowing them to send highly relevant messages to their customers.
Finally, text message marketing is a cost-effective solution for e-commerce businesses. Compared to other forms of marketing such as paid advertising, text message marketing is relatively inexpensive. This makes it an ideal solution for small and medium-sized businesses with limited marketing budgets.
The Future of Postscript SMS
With the new funding from Greylock, Postscript SMS is well-positioned to continue its rapid growth and expand its product offerings. The company plans to use the funding to hire additional staff and invest in product development.
One area of focus for Postscript SMS is artificial intelligence. The company plans to use AI to help businesses better understand their customers and send more targeted messages. This will help businesses improve their conversion rates and drive more sales.
Another area of focus for Postscript SMS is international expansion. The company currently serves customers in the United States and Canada, but plans to expand into other markets in the coming years. This will allow businesses around the world to take advantage of the benefits of text message marketing.
The Importance of Text Message Marketing for E-Commerce Businesses
In today’s digital age, e-commerce businesses need to be able to reach their customers wherever they are. With the rise of mobile commerce, text message marketing has become an increasingly important channel for businesses looking to engage with their customers.
Text message marketing offers several benefits for e-commerce businesses, including high open rates, targeted messaging, and cost-effectiveness. With the new funding from Greylock, Postscript SMS is well-positioned to continue its rapid growth and help businesses around the world take advantage of the benefits of text message marketing.
Postscript SMS’s recent funding round is a testament to the growing importance of text message marketing for e-commerce businesses. With its highly effective and targeted messaging solutions, Postscript SMS is helping businesses around the world improve their engagement with their customers and drive more sales. With the new funding from Greylock, the company is well-positioned to continue its rapid growth and expand its product offerings in the years to come.